Numbers are frequently referenced. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Limits of data-driven evaluation Logs confirm delivery. It supports maintenance.... https://andrewpracticenotes.dailyhitblog.com/45222749/why-behaviour-matters-more-than-metrics-in-signage