“We began to Focus on our packaging, and we understood that we needed to make something which wasn’t about becoming poured, but that can be consumed just how bottle water was,” Swanson claimed. “We created an ergonomic offer that consumers would want to consume out of, and introduced in 2016.” https://sites.google.com/view/gable-top-packaging/embracing-sustainable-hydration-with-eco-friendly-packaging-solutions