With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to limit the number of times a user is exposed to the same ad. Unlike real-time bidding, which involves selling ad impressions through https://milolbqes.tribunablog.com/o-fato-sobre-ad-tech-que-ninguém-está-sugerindo-42910865