G2 Qualified prospects are generated when customers entry gated product or service profile content (such as videos and downloads) or request that you choose to Make contact with them. We use a unique algorithm (updated earlier this year) to this data to calculate the customer Gratification and Marketplace Existence scores https://www.inpulseglobal.com/iber-arms-leading-the-charge-as-a-magazine-fed-shotgun-manufacturer/