In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey. However, B2B marketers can serve the buyer's journey and decrease sales cycle times https://garretthjdce.bloguetechno.com/marketing-for-business-to-business-selling-and-today-s-buyer-s-journey-mark-donnigan-interview-virtual-cmo-52714824